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As the quality of computers, browsers, and operating systems have improved, so too has the popularity in the use of multimedia. Web 4.0 has become known as the age of rich media (multimedia). In fact it is the use of rich media that defines the new internet era of Web 4.0.

Technology has changed the way we live. How we embrace it will determine whether or not we will run in the forefront as leaders, or struggle remaining behind the times. There are several reasons as to why rich media can be an important tool for you to consider using.

First and foremost, today's internet user wants or expects it. Today is the day of mobile devices. Not only do we have a population that takes pictures with their phones, but now they can watch TV on their phones. Rich media has become the expectation of users when they look for sites which want to be viewed as current.

Secondly, if your users expect rich media, then you have to be using it to stay ahead of your competition. Sites must remain cutting edge or they quickly fall back into the bone pile of dinosaur websites.

Third, rich media creates a better overall user experience. All one has to think of is the comparison in numbers of men who will sit down to watch TV compared to the number of men who will sit down to read a book. On the internet, more people will sit down to view rich media, than the number of people who will sit down to read a web page.

Rich media has a fourth important point to consider. If people will take time to watch a short video on your website, then they are also spending more time visiting your web page. The longer people sit on your web page, the greater the chance they will buy from you.

A fifth point to consider is how rich media can enhance the marketing capability of your business or web site. If you can create a short 3 to 5 minute video, and post it to your web page, you can also post it to numerous video sharing sites, radically increasing your exposure. Each video sharing site will provide your video with a unique URL which you can link back to your website. One short video can become a massive network or promotion for you, your business, and or/your product.

Rich media will become the mainstream in promotional styles. It doesn't require any fancy equipment as many digital cameras equipped with sound are now capable of producing acceptable videos. Many personal computers come equipped with great movie editing tools.

The important thing to consider is your reason "WHY"? There's no point in creating videos for your web page that lack content. Your message must be valuable to those who view your video. Your message must be in line with the product or service you are promoting. Your message must direct people towards action, as the overall purpose for your video is to be a valuable part of your sales funnel.

Rich media is worth the time spent learning about it and implementing it. It is a critical part of any modern promotional campaign.

Rich media can help you to grab hold of the excellence life has to offer.